But the hotel-casino’s leaders say they are starting to make the property their own. That’s because most of the initial alterations have occurred behind the scenes - operational changes such as moving the human resources department on-site, changing the IT and reservation system to Hard Rock programs and incorporating its Unity loyalty rewards program.

(Ellen Schmidt/Las Vegas Review-Journal) Rock International has been operating The Mirage for nearly three months, but any significant sign that it’s under new ownership can be seen in a few spots inside the hotel-casino. As the hotel-casino’s new operator, Hard Rock International plans to make many changes including an eventual guitar-shaped hotel tower facing Las Vegas Boulevard. All rights reserved.The Mirage on Wednesday, March 22, 2023, in Las Vegas. That draws on a name made famous at a downtown gambling hall that hosted the first World Series of Poker.Ĭopyright 2022 The Associated Press.

does not own Bally’s Las Vegas on the Strip.Ĭaesars Entertainment Inc., which owns Bally’s Las Vegas, is rebranding the 2,800-room property as the Horseshoe Las Vegas. completed its acquisition in September of the Tropicana Las Vegas Hotel and Casino. The change-of-hands is one of several involving well-known properties on Las Vegas Boulevard. It remains home to a Cirque du Soleil show set to a Beatles soundtrack. For years The Mirage hosted Siegfried & Roy taming white tigers. It opened in November 1989, with a sidewalk-side volcano spewing fire years before gondoliers began plying canals at the Venetian and fountains started dancing at the Bellagio. The sale marks the end of an era for a Polynesian-themed property built by former casino mogul Steve Wynn and credited with helping transform Las Vegas from a gambling hub into an ultra-luxury resort destination with broader appeal. New York-based VICI owns properties and leases them back to hospitality and entertainment operators. Hard Rock International also entered into a long-term lease agreement with VICI Properties Inc., a real estate investment trust that acquired MGM Resorts properties this year in a $17.2 billion deal with MGM Growth Properties, a publicly traded landowner of holdings in eight states.

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